CURIOSITY IN ACTION.
Experience &
Insights.
From the early days of the web to today's AI-powered world, I've spent my career making new technology understandable, approachable, and useful.
Here are some of the conversations, ideas, and experiences that continue to shape what comes next.
SPEAKING & CONVERSATIONS
WRITING & PERSPECTIVES
AWARDS & RECOGNITION
PRESS & COMMUNITY
01 / SPEAKING & CONVERSATIONS
Ideas worth talking about.
Sharing is caring: I've spoken, taught, and moderated conversations on everything from digital experiences to practical AI adoption. I especially enjoy making complicated topics feel approachable.
ASAE · PODCAST
Practical AI: How Associations Are Putting It to Work
I share how AI is being applied to real-world association challenges—from improving efficiency and reducing errors to strengthening member engagement. I emphasize the value of starting small and building confidence through early, impactful wins. Throughout the episode, Layla underscores how thoughtful AI implementation can free up staff time, improve service delivery, and deepen relationships with members.
THE MEMBER ENGAGEMENT SHOW
Stop Waiting for Clean Content: Tackle the Mess
I detail how leveraging AI can turn years of accumulated association content into a more useful, trustworthy resource. I discuss practical content audits, identifying gaps through member questions, improving discoverability, and why human judgment remains essential to deciding what stays, changes, or goes.
2026 FEATURED SESSION
Beyond Big Campaigns: Leveraging AI to Automate Micromember Engagements
Layla's session explores how AI and marketing automation can help associations nurture the small, everyday interactions that build member loyalty. Using a small-staff association as a real-world example, she shares an approachable, low-risk way to get started without adding staff or overwhelming the team. The session received rave reviews for sharing practical steps to map member micromoments, create automated campaigns that feel personal, and use data to refine what works.
Also at the microphone
- ASAE Annual Meeting
- Higher Logic SuperForum
- Association Women Technology Champions
- Georgetown University · Lecturer
- Library of Congress
- Johns Hopkins University · Lecturer
02 / WRITING & PERSPECTIVES
Think big.
Start practical.
I've written about technology since the days when explaining why anyone needed a website was part of the job. The technology changes; the human questions are surprisingly familiar.
FROM POSSIBILITY TO PRACTICALITY
I'm interested in the entire journey of innovation: spotting where new technology could make a meaningful difference, choosing what is worth pursuing, and helping people turn those possibilities into something useful. For AI, that means weighing customer needs, organizational priorities, available resources, and the human experience—not just what the technology can do.
The best innovations aren't necessarily the most ambitious. They're the ones people can embrace and build upon.
FEATURED ARTICLE
AI Adoption for Associations Starts Smaller Than You Think
Meaningful AI adoption doesn't have to begin with sweeping transformation. I explore why manageable use cases, staff confidence, and practical steps can help organizations create capacity for the human work that matters.
03 / THE RECEIPTS
A few humble brags.
Because apparently a career page is supposed to include awards, recognition, and the occasional superlative.
8
Webby Awards
Alongside MUSE, W3, Davey, Interactive Media, and other creative honors.
75+
Industry awards
Recognition earned across digital experiences, creative innovation, and communications.
In the news
A quotable perspective.
As seen in: The New York Times · The Washington Post · USA Today · Fortune · Marie Claire
In the community: ASAE Technology Council · Association Women Technology Champions · Webby Awards judging
Other recognition: SmartCEO Brava Award · ASAE Gold Circle · Washington Business Journal 40 Under 40
THE CONVERSATION CONTINUES
Let's make something
make sense.
Looking for a speaker, strategic collaborator, or someone who can help translate emerging technology into ideas people can actually use? I'd love to hear what you're working on.