STRATEGY. STORYTELLING. POSSIBILITY.
Making Complex Technology Make Sense.
AI Strategy & AdoptionStorytelling & MarketingHuman-Centered Innovation
I've spent my career helping people make sense of emerging technology—and turning its possibilities into practical strategies, intuitive experiences, and meaningful results.
CREATIVE THINKING
STRATEGIC JUDGMENT
HUMAN UNDERSTANDING
RELENTLESS CURIOSITY
THE THREAD THROUGH IT ALL
Technology moves fast.People give it purpose.
From founding one of the Washington, D.C. area's earliest digital agencies to leading creative innovation at Booz Allen Hamilton and AI strategy and adoption at Higher Logic, I've always been drawn to the same challenge: bridging the gap between what technology can do and what people actually need it to do.
I bring a unique combination of marketing, storytelling, creative direction, user experience, customer intelligence, and technology strategy to that work.
Today, I'm particularly interested in helping organizations navigate AI and emerging technology with greater clarity and confidence.
That means identifying which opportunities are worth pursuing, connecting them to real business and customer needs, and developing practical approaches that match an organization's resources, capabilities, and readiness. I also help carry that thinking into product positioning, cross-functional planning, and practical paths to adoption.
DIFFERENT PERSPECTIVES. CONNECTED THINKING.
01/ Marcomm experience ensures organizations explain change.
02/ A UX background delivers intuitive technology.
03/ Customer intelligence identifies what matters.
04/ AI strategy clarifies what's possible now.
Together, these strengths help bridge the gap between what technology makes possible and what organizations and their people are actually ready to do with it.
A LITTLE LEFT BRAIN. A LITTLE RIGHT BRAIN.
Layla's
Special Sauce.
The common thread throughout my career has been making unfamiliar or complicated technology understandable, approachable, and useful. I bring together creative thinking, strategic judgment, customer understanding, and technical curiosity to help people see possibilities, make informed decisions, and move forward with confidence.
The Translator
I turn complex technology into understandable stories, strategies, and experiences. My background in copywriting, marketing, communications, and UX helps me bridge the gap between technical possibilities and human understanding.
The Pragmatist
I'm enthusiastic about innovation, but not every organization needs the latest shiny thing. I help identify which opportunities are worth pursuing, what an organization is ready to take on, and how to turn the best ideas into practical, achievable plans.
The Connector
I align different perspectives—from business leaders and technologists to marketers, customer-facing teams, and end users—helping people develop a shared understanding of what they're trying to accomplish and how to get there.
The Creative Thinker
I bring the curiosity of a technologist, the imagination of a creative director, and the perspective of someone who built and ran a business for more than two decades. I believe the best solutions aren't just technically impressive; they're intuitive, engaging, and designed around the people who use them.
And after nearly three decades of working at the intersection of technology and communications,
there's never been a better time to be a nerd.
Let's Collaborate
I'm open to consulting partnerships, strategic advisory, and fractional leadership with associations, nonprofits, and technology companies doing meaningful work. That might mean identifying opportunities, shaping product and customer experiences, helping teams navigate change, or making new technology easier to understand and adopt.
Have something interesting in mind? Let's talk.