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Layla and robot dog Layla

Digital Strategist &
Tech Innovator

As a c-suite digital strategist and former agency owner for 20+ years, I shine providing both strategic communications and marketing leadership across multiple large-scale client engagements with multidisciplinary teams. I’m a triple threat who gets stuff done - fluent in digital disruption and tech adoption, adept with employee growth and leading teams, and an expert in finding and growing new business opportunities with ease. I can pivot from a discussion about broad digital strategy into a detailed debate on creative experiential elements in a single morning. I serve as a trusted partner and adviser to clients, able to assess opportunities - understanding the nuances and constraints of the client’s organization - and able to articulate paths for growth.

Ribbon-cutting interview for The Helix, Booz Allen’s Center for Innovation. As creative director, I played a key role in creating this immersive showcase of the firm’s transformative tech, innovation ecosystem, people, and values.

Layla's Special Sauce

Having worked on both agency- and client-side during my career, I can fully understand the point of view of both customers and internal teams and can adeptly express those perspectives, concerns and requirements to the other side and champion innovative work. I’m as much of a leader and strategist as I am a communicator and mentor.

Over 25 years of excellence in agency and client services organizations, with A-list, award-winning digital and marketing projects and name-brand, Fortune 500 clients.

Strong understanding of digital product development, including large-scale interactive development and digital solutions, developed with human-centered design and user research.

Well-versed in understanding the current and future trajectory of AI offerings, machine learning problem solving, and even digital twin creation to optimize processes and products -- thanks to my work at Booz Allen, the largest provider of AI to the federal government. There's never been a better time to be a nerd.

Excellent client relationship skills and comfort interacting with clients of all levels and industry backgrounds, including executive level/C-Suite. I know intuitively how to best facilitate the relationship between internal and external teams in any given situation.

Proven experience with business transformation, organizational change, and service design in both commercial and non-profit environments.

Ability to win, manage and nurture long-term, high-dollar engagements with multiple work streams and lead interdisciplinary teams. I have a sharp mind, a good memory and attention to detail.

Strong analytical thinker, with the drive to be a trusted partner and adviser to clients on their business, brand and marketing strategy. I have a genuine interest and point of view on the intelligent application of design in society.

Highly successful track record in demand generation, prospect nurturing, account management, account growth, and leadership of cross-functional teams, including excellent risk mitigation and conflict resolution skills.