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Layla and robot dog Layla

Creative Marketer, Content
Strategist, & Tech Innovator

I ignite brand growth through innovative storytelling, strategic content creation, and powerful cross-channel campaigns. As a content strategist, copywriter, and former creative agency owner for 20+ years, I shine providing both strategic communications and marketing leadership across multiple large-scale client engagements with multidisciplinary teams. By tapping into this mindset with strategic storytelling and creative vision, I transform brand narratives into authentic, emotionally engaging stories and cross-channel campaigns that connect with audiences on a deeper level to drive business impact. As a copywriter, marketing storyteller, and communications strategist, I've elevated iconic global brands such as Apple, National Geographic, Carnival Cruise Lines, PBS, Penguin Random House Publishing, World Wildlife Federation, Discovery Channel, Dr. Seuss, Amtrak, and even “Weird” Al Yankovic, I bring unique creative expertise to make creative campaigns sing.

Ribbon-cutting interview for The Helix, Booz Allen’s Center for Innovation. As creative director, I played a key role in creating this immersive storytelling showcase of the firm’s transformative tech, innovation ecosystem, people, and values.

Layla's Special Sauce

As a copy-centric creative director, my sweet spot is blending captivating narratives with compelling visuals. Delivering innovative creative output, impactful activations, and providing strong creative leadership that fosters collaboration is my happy place. Leading in-house and external agency teams, I execute high-impact, differentiated campaigns that captivate audiences and drive business impact.

Over 25 years of storytelling excellence for in-house and external agencies, with A-list, award-winning marketing campaigns and name-brand, Fortune 500 clients.

Strong creative leadership for messaging, visual and campaign development, including large-scale interactive digital solutions, developed with empathetic audience content strategy, human-centered design and user research.

Well-versed in understanding the current and future trajectory of fresh creative, including AI offerings and experiential activations to optimize engagement-- thanks to my work at Booz Allen as AI CMO and Creative Director. There's never been a better time to be a nerd.

Excellent client relationship skills and comfort interacting with clients of all levels and industry backgrounds, including executive level/C-Suite. I know intuitively how to best facilitate the relationship between internal and external teams in any given situation.

Proven experience launching creative campaigns, igniting business transformation, and streamlining calls-to-action in both commercial and non-profit environments.

Ability to win, manage and nurture long-term, high-dollar engagements with multiple work streams and lead creatinve interdisciplinary teams. I have a sharp mind, creative curiosity, and attention to detail.

Strong analytical thinker, with the drive to be a trusted partner and adviser to clients on their business, brand and marketing strategy. I have a genuine interest and point of view on the intelligent application of strategic storytelling in society.

Highly successful track record in demand generation, prospect nurturing, account management, account growth, and leadership of cross-functional creative teams, including excellent risk mitigation and conflict resolution skills.